Join Us October 24, 202612 PM – 4 PM on Miracle Mile
Base Sponsor: Now Accepting Applications
Become a Base Sponsor of the Miracle Mile Candy Crawl and Boo-tique Market and showcase your business to thousands of attendees during one of the Miracle Mile’s signature community events.
Base Sponsorship:$60
Your sponsorship includes:
One 10′ x 10′ display space
Opportunity to promote and sell your products or services
Exposure to a day of family-friendly environment and Fall activities
We are currently accepting applications from:
Makers & Artisans
Seasonal Goods
How to Register:
Step 1: Complete and submit the Base Sponsor application.
Applications will be available beginning July 31, 2026 and can be filed online only at www.stocktonmiraclemile.com – see application below. The deadline for entries is November 13, 2026. Please review the Miracle Mile Holiday Parade Participant Handbook for complete information about eligibility, application requirements, parade rules, safety guidelines, and event-day procedures.
Miracle Mile Holiday Parade Application Thank you for your interest in participating in the Miracle Mile Holiday Parade! Please complete all required fields below. Submission of an application does not guarantee acceptance into the parade. Applications are reviewed by the Parade Committee, and accepted participants will be notified by email in 1-2 weeks. Before completing the application, please read the Participant Handbook.
If you have questions after reviewing the Participant Handbook, please contact us at info@stocktonmiraclemile.com. Please allow 3–5 business days for a response.
EVENT FEES
Commercial or Professional Business: $350.00
Government Agencies: $350.00
Individual or Family (Non-Business): $250.00 No commercial or professional representation or signage allowed with this entry type.
Non-Profit Entity: $200.00. Any school, church, civic organization, or 501(c)(3) entity.
*Early Registration Discount of $50.00 ends September 1, 2026.
The Miracle Mile is located in San Joaquin County in the City of Stockton on Pacific Avenue from Alpine Avenue to Harding Way and Harding Way from El Dorado Street to Lincoln Street. The Miracle Mile is known for being a pedestrian-friendly shopping district with a wide variety of specialty shops and services.
In 2022, Assembly Bill 179 granted $20,000,000 to the City of Stockton for pedestrian crossing upgrades, public safety improvements, and revitalization of the Miracle Mile.
An Ad Hoc Workgroup comprised of members of the community provided recommendations in a Conceptual Design Report to the City of Stockton on how to best achieve these safety and revitalization goals. The Conceptual Design Report can be accessed using the following link:
On November 19, 2024, City Council approved the List of Pre-Qualified Consulting Firms. There are seven Consulting Firms on this list who are qualified to provide professional design services for this project. On November 26, 2024, the City advertised the Request for Proposals (RFP) for only these seven firms to submit a proposal.
Miracle Mile Pedestrian Safety and Revitalization Project – Special Benefit Enhancements Survey
If you are a business owner or property owner within the Miracle Mile District and/or if you live in the surrounding neighborhood please Click Here to complete this survey.
Community Outreach Meetings:
First Public Outreach Meeting Presentation held on September 30, 2025. Click here to view.
Second Public Outreach Meeting Presentation held on March 18, 2026. Click here to view.
Start planning your Literary Crawl stops now! Join us Saturday, April 11th on the Miracle Mile for an afternoon of stories, poetry, and creative expression.
🌧️ Rain or shine, we will be here! All live readings take place indoors.
Begin by exploring the schedule and choosing the genres that inspire you. Not sure where to start? Follow this guide:
🕒 Start at 3:00 PM 📍House of Shaw 3pm – 5:45pm 📍Mr. Otto’s Bookstore 3pm – 5:45pm
🎉 Final Stop 📍 Stockton Art League & Goodwin Gallery 🕕 Meet & Greet Mixer | 6:00–7:00 PM
Feel free to circle back to House of Shaw and Mr. Otto’s Bookstore to catch additional readings!
🎟️ Raffle & Giveaways Each stop earns you a raffle ticket for a chance to win book baskets filled with books, wine, and treats. Raffles will be drawn at the end of the event at the Stockton Art League Goodwin Gallery Meet & Greet Mixer. You must be present to win. 📖 A special thank you to our talented local authors for donating books. 🍫 Treats provided by A Sweet Deal, featuring delicious chocolate and taffy.
Beyond the storefronts. Into the arts. ArtLit on the Mile transforms the Miracle Mile into an open-air gallery and literary walk, connecting writers, artists, musicians, and small businesses in one shared experience. The whole district becomes the venue, encouraging people to wander, discover, and connect with the Mile in new ways. It brings foot traffic to local merchants, visibility to creatives, and something positive for the community to gather around.
Artists, authors, musicians, and performers living or working in San Joaquin County
Individual artists or collaborative groups
Emerging, mid-career, and established creatives
Nonprofit organizations whose mission includes support for arts and/or literature
How You May Participate
Display or sell original artwork or publications
Perform, read, demonstrate, or engage the public through live creative activity
Eligible Creative Practices – ArtLit on the Mile focuses on artist-authored work across the following disciplines:
Visual & Material Arts
Painting and drawing
Printmaking and illustration
Photography (digital and film)
Ceramics
Glass work
Sculpture and mixed media
Digital art (created and authored by the artist, no AI-generated art)
Fan art, when created by the artist and not resold or mass-produced
Jewelry (metal, bead, fiber, mixed media)
Fiber arts (crochet, knitting, weaving, embroidery, textiles)
Fashion and wearable art (artist-designed garments, accessories, or experimental wearables)
Literary Arts
Poetry
Fiction and nonfiction
Zines and artist books
Spoken word and literary performance
Performing Arts
Music
Performance art
Interdisciplinary or experimental performance
All art forms are considered equally. Selection is based on originality, care, and artistic intent.
What Is Not Allowed
To maintain focus on artist-driven creative practice, the following are not permitted:
Candles, soaps, bath or body products, or incense
Food or beverages of any kind
Resale, buy-sell, wholesale, or imported goods
Mass-produced or factory-made items
Commercial merchandise not designed or created by the artist
Items primarily assembled from pre-made components without artistic transformation
Content & Safety Guidelines
ArtLit on the Mile is a public, all-ages event held in open public space. Participation is subject to the following guidelines to ensure public safety and compliance with applicable laws. The following are not permitted:
Smoking paraphernalia or drug-related items
Work that promotes or depicts explicit violence
Obscene content, as defined by applicable state and federal law
Sexual themes or sexual content will be reviewed on a case-by-case basis. Given that the event takes place in a public, all-ages environment, submissions may be declined or subject to placement guidelines to ensure the overall experience remains appropriate for a broad audience. Objects or imagery that could reasonably be interpreted as restricted items must be clearly non-functional and disclosed in advance for review. These guidelines are based on public safety, legal standards, and the nature of a public event, not judgments of artistic merit or expression.
Not Sure If You Qualify? Apply anyway. Artists and performers are encouraged not to self-exclude. Use your application to clearly show and describe your work, process, or performance format.
Space Information
The participation fee is $25 per 10 ft x 10 ft space. Space sharing is not permitted.
Each 10 ft x 10 ft space may be used to display and sell your work and/or perform.
Participants are responsible for bringing their own setup, including tables, chairs, display fixtures, and, if needed, sound equipment (speaker/mic).
Check-in and setup take place between 4:00 PM – 5:00 PM on event day. The event begins at 5:00 PM.
Participants who are not fully set up by 5:00 PM may forfeit their assigned space within the event footprint and be relocated to the ends of the event area.
Tents are permitted in some locations but not all. Confirm with us in advance before bringing a tent.
If a tent or umbrella is used, you are solely responsible for providing and properly securing the required weights to prevent movement or tipping.
Participants are responsible for any damage caused by their setup, including damage to storefronts, awnings, or surrounding property.
